2011年天津市教师招聘考试中学英语试题

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E

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self?promotion and because they have so much money to throw around. “It’s iniquitous,” they say, “that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays...”

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the “small ads” which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” co?lumn but by far the most fascinating section is the personal or “agony” column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

56. What is the main idea of this passage?

A. Advertisement.

B. The benefits of advertisement.

C. Advertisers perform a useful service to communities.

D. The costs of advertisement.

57. The attitude of the author toward advertisers is .

A. appreciative

B. trustworthy

C. critical

D. dissatisfactory

58. Why do the critics criticize advertisers?

A. Because advertisers often brag.

B. Because critics think advertisement is a “waste of money”.

C. Because customers are encouraged to buy more than necessary.

D. Because customers pay more.

59. Which of the following is Not True?

A. Advertisement makes contribution to our pockets and we may know everything.

B. We can buy what we want.

C. Products of good quality don’t need to be advertised.

D. Advertisement makes our life colorful.

60. The passage is .

A. Narration

B. Description

C. Criticism

D. Argumentation

Ⅳ.英汉翻译/Translation(以下5句均来自阅读理解材料B、E中的原句)(10分)

61. ...two men batter each other to pulp in the boxing ring.

62. A world heavyweight championship match is front?page news.

63. Advertisers tend to think big and perhaps this is why they’re always coming in for criticism.

64. No other item in a newspaper provides such entertaining reading or offer such deep insight into human nature.

65. It’s the best advertisement for advertising there is.

Ⅴ.书面表达/Writing (10分)

在2008年北京奥运会上，中国著名运动员刘翔因腿伤退出比赛，引起人们的广泛争议。下面是新浪网站的一项调查：运动员受伤后，应该坚持还是应该退出?选项名称投票数百分比趋势应该退出,健康比金钱重要22229234.77%上升运动场就是战场,刘翔应该坚持12375219.36%上升请你结合上表，写一篇英语短文，谈谈自己的看法。词数100左右。

Ⅵ.教学设计/Teaching plan(10分)

请设计一个教案，达到以下目的：

1.学生能够用英语描述一段旅行。

2.能够听说读 “Where are you going on holiday? I’m going to...”，用现在进行时表将来。

 

3.培养学生运用英语的能力。

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